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其他 · São Paulo

Online Course: Introduction to Brand and Character Licensing

10月5日星期一Associação Brasileira de Licenciamento - Abral

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Faltan 2 días · 18h

时间

10月5日星期一

13:00

地点

Associação Brasileira de Licenciamento - Abral

Avenida Rouxinol, 1041, Moema, São Paulo, SP

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活动介绍

Online Course: Introduction to Brand and Character Licensing comes to Associação Brasileira de Licenciamento - Abral in São Paulo. ABOUT THE COURSE: Come discover the world of brands and characters, learning about the concepts of Licensing and how the industry uses this tool to transform its consumers into fans. In an online and dynamic format, you will be able to ask questions and receive valuable tips for operating in this market that currently moves over R$ 27 billion in Brazil alone and attracts more interested parties each year! The course will be taught by Marici Ferreira (President of Abral-Licensing International and CEO of EP Grupo – Content, Events and Mentoring). TARGET AUDIENCE Brand/character creators; Licensing agencies; Licensees; Professionals and students interested in learning about the commercial procedures of the brand and character licensing market. COURSE OBJECTIVE To present to participants the commercial process for licensing a brand/character. COURSE CONTENT What is Brand & Character Licensing Product/Brand/Character Categories How to Select Properties Benefits of Licensing Precautions When Acquiring a License Role of the Licensor Role of the Agency Role of the Licensee Importance of Retail What and How Can Be Licensed Question and Answer Session WHEN AND WHERE? Date: October 5, 2026, Monday, from 4 p.m. to 5:30 p.m., online. INVESTMENT: R$ Free for Members / R$ 190.00 for Non-Members With Certificate from Abral – Licensing International SPEAKER DATA: MARICI ROSANA FERREIRA Journalist, with more than twenty years of experience in the publishing market; B2B events in the areas of toys, stationery, and brands and characters; Mentor in projects for introducing Licensing in consumer goods companies; Currently President of Abral – Licensing International and CEO of EP Grupo (Content, Events and Mentoring). "We believe that informed professionals are the foundation for the development of a solid and promising market". Marici Rosana Ferreira